Welcome to Flax Labs

Welcome to Flax Labs

We love that you have joined us and are looking forward to growing with you!

We love that you have joined us and are looking forward to growing with you!

Welcome to Flax Labs

We love that you have joined us and are looking forward to growing with you!

Where growth meets
execution

Where growth meets
execution

Where growth meets
execution

Flax Labs is a full-stack eCommerce growth agency founded by Zach Oldham in 2020 on the belief that sustainable scaling requires more than just ad management. We are a complete revenue partner for ambitious DTC brands, built on these three foundational principles: strategic integration, creative excellence, and measurable outcomes.

Flax Labs is a full-stack eCommerce growth agency founded by Zach Oldham in 2020 on the belief that sustainable scaling requires more than just ad management. We are a complete revenue partner for ambitious DTC brands, built on these three foundational principles: strategic integration, creative excellence, and measurable outcomes.

OUR LEADERSHIP

Get to Know Us

Get to Know Us

The team behind over a quarter billion in eCommerce sales

The team behind over a quarter billion in eCommerce sales

The team behind over a quarter billion in eCommerce sales

Zachary Oldham

Founder & Chairman

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Zachary Oldham

Founder & Chairman

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Zachary Oldham

Founder & Chairman

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Jean Lavigne

CEO

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Jean Lavigne

CEO

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Jean Lavigne

CEO

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Track Record

Why Choose Us?

Why Choose Us?

A team with real experience scaling 8 & 9 figure brands.

$250M

DTC Revenue Generated

$250M

DTC Revenue Generated

$250M

DTC Revenue Generated

$80M

Ad Spend Managed

$80M

Ad Spend Managed

$80M

Ad Spend Managed

137+

eCommerce Brands Scaled

137+

eCommerce Brands Scaled

137+

eCommerce Brands Scaled

Our vision & mission

Our vision & mission

Our Vision

To be the premier full-stack growth partner for ambitious eCommerce brands ready to scale beyond 8-figures.

Our Mission

To build and develop the most talented marketing minds who think beyond campaigns and focus on business outcomes.

Our core values

Our core values

Everything you need to collaborate, create, and scale, all in one place.

Full-Stack Mastery

We understand that sustainable growth requires excellence across paid media, creative, and conversion optimization - not just one piece of the puzzle.

Relentless Testing

Assumptions kill scale. We test everything, measure rigorously, and let data guide our creative instincts.

Outcome Obsession

We measure ourselves by client revenue growth, not click-through rates. Every strategy we deploy must move the business forward.

REVIEWS

Trusted by over 137 brands

Trusted by over 137 brands

Hear from real brand owners who have achieved incredible results with our systems.

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Nya Jones

Founder at Inside Then Out

"They were able to help scale my brand from 6 figure months to a 7 figure month last December! My experience with the team has been nothing but positive."

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Nya Jones

Founder at Inside Then Out

"They were able to help scale my brand from 6 figure months to a 7 figure month last December! My experience with the team has been nothing but positive."

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Josh Dowden

Founder at The Hat Pros

"If you are reading this, and have had the same experiences as I have, look no further. These guys are the real deal, and have literally taken our business to a level I never thought possible."

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Josh Dowden

Founder at The Hat Pros

"If you are reading this, and have had the same experiences as I have, look no further. These guys are the real deal, and have literally taken our business to a level I never thought possible."

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Jacob Maples

CEO at Paramount Outdoors

"The team at Flax has not missed a target yet... Highly recommended."

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Jacob Maples

CEO at Paramount Outdoors

"The team at Flax has not missed a target yet... Highly recommended."

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Kevin Oakie

Backbone

"I found the Flax team very committed to delivering value to us. Responsive, strong, constantly working on our behalf."

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Kevin Oakie

Backbone

"I found the Flax team very committed to delivering value to us. Responsive, strong, constantly working on our behalf."

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Nick Scrivens

Co-Founder at Fore Fathers

"I couldn't be more impressed with FLAX, the share similar virtues and values I instill within my company. If you're looking for a true "partnership"... look no further!"

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Nick Scrivens

Co-Founder at Fore Fathers

"I couldn't be more impressed with FLAX, the share similar virtues and values I instill within my company. If you're looking for a true "partnership"... look no further!"

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Jeremy Shoykhet

Founder at Enzo

"Flax has delivered remarkable results for our company so far, I can confidently say that their innovation is one of our most valuable assets."

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Jeremy Shoykhet

Founder at Enzo

"Flax has delivered remarkable results for our company so far, I can confidently say that their innovation is one of our most valuable assets."

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Nycol Bevis

Founder at Bevis Gear

"Flax Labs is a one stop shop. They helped us grow our business on Meta and Google. I definitely recommend them if you are looking to grow your business in these areas."

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Nycol Bevis

Founder at Bevis Gear

"Flax Labs is a one stop shop. They helped us grow our business on Meta and Google. I definitely recommend them if you are looking to grow your business in these areas."

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Timur Shukurov

Founder at Shaperluv

"We highly recommend Flax Labs for their professional, innovative, and results-driven approach. If you want to transform your brand’s performance, Flax Labs is the partner you need."

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Timur Shukurov

Founder at Shaperluv

"We highly recommend Flax Labs for their professional, innovative, and results-driven approach. If you want to transform your brand’s performance, Flax Labs is the partner you need."

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Adam Kagan

Founder at Equa Social

"His digital agency and the systems he uses are structured and run like a well-oiled Stealth Jet."

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Adam Kagan

Founder at Equa Social

"His digital agency and the systems he uses are structured and run like a well-oiled Stealth Jet."

COMPARISON

Why Choose Us Over Others

Why Choose Us Over Others

See how we compare against others in performance, growth

See how we compare against others in performance, growth

Strategic growth architecture for 7-9 figure brands

Systematic approach to profitable NEW customer acquisition

Data integrity focus with independent measurement

Full-funnel optimization from ad to conversion

Proven frameworks across $250M+ in revenue

Others

Tactical execution without strategic vision

Campaign optimization in isolation

Platform attribution dependency

Fragmented service delivery

Unverified performance claims

Reach out anytime

Ready to Scale Smarter? Let’s Build Together

Schedule an Audit and Start Winning Tomorrow.

leandre@flaxlabs.com

Reach out anytime

Ready to Scale Smarter? Let’s Build Together

Schedule an Audit and Start Winning Tomorrow.

leandre@flaxlabs.com

Reach out anytime

Ready to Scale Smarter? Let’s Build Together

Schedule an Audit and Start Winning Tomorrow.

leandre@flaxlabs.com